Some people asked us to post Dave's (Campbell, not Letterman) humorous Top Ten Reasons to Upgrade that he showed in his keynote at SQLPASS. With his permission, here they are (note, if you cannot take a humorous stab against one of our competitors or our SQL Server 2000 fulltext support, please stop reading right now!).
10. So I can talk about something different next year at PASS.
9. No lines at our DMVs.
8. You'll love the new setup utility!
7. Hey, you got verbing to do; we got a new noun.
6. So Kalen and Itzik can publish the new “Inside” book(s)!
5. It’s been long enough for you to forget your SQL 2000 cluster upgrade experience.
4. You can use your watch instead of a calendar when telling your boss when the full text index rebuild will be done.
3. Because "Yu-kon".
2. Because you can only do the things in the next demo with SQL Server 2005.
and the number 1 reason is:
Friends don’t let friends drive Oracle.
:-)
Please send all flames to /dev/null.